How Mr. Cake uses checkout donations to drive customer loyalty and impact

Learn how this bakery and café brand uses Adyen Giving to support UNHCR and build stronger customer connections.

Pastry chef Roy Fares was born in Lebanon in the 1970s. When he was six, he was forced to flee, taking refuge in Sweden.

Fast forward to today and his business Mr.Cake has grown from a single Stockholm café to four locations across the country.

He's become a household name in Sweden known for his imaginative baking, passion for pastries, and commitment to social responsibility.

In 2024, Mr. Cake began using Adyen’s platform—but not just to process payments.

As it integrated Adyen's payments solution, it added donations into its checkout flow. Roy aspired to fundraise for a cause close to him: refugees, through the UN Refugee Agency (UNHCR).